Personalized Cross-Selling

Turning travel bookings into complete trip experiences

Helping users plan better while driving new revenue streams.

Role: Product Manager

Led the design and implementation of cross-selling features within the booking journey, working with engineering, marketing, and data teams to personalize offers and increase adoption.

Problem

Travelers often need more than just a flight ticket, they also book hotels, activities, or airport transfers.

Cross-selling these products was a clear business opportunity, but users largely ignored the offers. Most viewed them as irrelevant ads rather than helpful suggestions, which limited both user value and revenue impact.

Solution

• Shifted from a hard-sell to a soft-sell approach by embedding cross-sell items into a travel checklist on the homepage, making them feel like part of trip planning rather than promotions.
• Built internal tools to segment users and match them with relevant products.
• Automated filtering of inventories (hotels, attractions, transport) based on a user’s next destination.
• Optimized timing and placement of cross-sell communications to maximize visibility without being intrusive.

Impact

• Increased user interactions with cross-sell products by XX%
• Grew cross-sell transactions by XX%
• Improved monthly click-through rate (CTR) by XX%

Skills & Tools

• Product Strategy → aligned cross-sell design with user journey and business goals
• Data-Driven Personalization → built segmentation and targeting logic
• UX Design → reframed cross-sell as a planning aid rather than an ad
• A/B Testing & Metrics Tracking → measured impact on interaction, CTR, and transaction growth
• Cross-Functional Collaboration → partnered with marketing, engineering, and inventory teams

Keywords: cross-selling, personalization, travel tech, user engagement, conversion growth